In the early days of 2019, an unexpected phenomenon occurred: a Samsung product launched and sold out in India. A market that once took down Samsung to put Xiaomi into the No. 1 position, a market with a majority of buyers limited funding and obsessed with the configuration, now being crazy for Samsung.
The reason for the Galaxy M20 sold out in India is nothing difficult to understand: Samsung is now really declaring a war on Xiaomi. This hot “Galaxy” model debuted with the Exynos 7904 chip and costs only about 11,000 rupees, not only compete with Mi A2 but also cheaper. Without considering the attractive features such as the water drop screen and the 13MP dual camera behind, it is clear that Samsung dared to actually create a “configuration dumping” product, something you can’t use to talk about. Any previous Galaxy J or Galaxy A series.
Unlike any other competitor in the top 5 in the world – which uses potential from other areas to build smartphone position, Xiaomi puts its name on the world map with a single strategy: selling phones at a much cheaper price than competing products with the same configuration. Very quickly, Xiaomi contributed to “push” Samsung out of China and last year won India market- the market is currently considered a hot spot to help smartphone companies continue to grow.
Even the bloggers / YouTuber India, which used to promote very well for Xiaomi, have now voiced support for Galaxy M20. After the initial success of this model, Samsung has revealed its ambition to continue to hit hard on the cheap segment with the next product, M10 and M30.
Samsung has just launched the beautiful smart phones with cheap price, removing all the advantages that once helped Xiaomi smartphones to attract users. And, while Xiaomi is losing investors, when profitability is still a difficult problem, Samsung still has tens of billions of dollars in cash reserves, there are still many other businesses to rely on. The smartphone competition will change direction, and it seems that things will soon become extremely bad for “Apple of China”.